Colour plays a very important role in all the ads that caught my attention. Red, blue, green, shades of yellow and brown and even black and white were used to portray the message successfully. The common threat or elements in these ads are the use of solid colours which help to give the direct message to the consumer about the product. For example in the Nivea ad, the blue and white colour has been used in such a way so as to give the image of the moon which shows that the ad is for a Nivea night cream.